American moviegoers really love family films that offer a sense of familiarity. Hoping to bond generations, they expect Hollywood filmmakers to create new movies that tell old-fashioned stories to the younger generations in such a way that adults are amused while children learn the moral of the story while being entertained. Fairy tale stories provide plenty of it — that wonderful mix of magic and morals that allow pop culture and history to mix in a way that is delightful. In 2012, three major movie stars took on fairy tales told like action adventure movies as a new movie genre: Angelina Jolie, Julia Roberts, Charlize Theron and Kristen Stewart.
“Hollywood is always going to err on the side of the formula because part of said formula is box office results, or at least some vision into what could be results,” says Eduardo A. Braniff, a marketer and film producer whose credits including Kissing Jessica Stein.
Disney has been cast Angelina Jolie in Maleficent. Julia Roberts has taken on the role of the evil queen in Mirror Mirror. And Charlize Theron will play the villian who is out to get Twilight actress Kristen Stewart in the new movie Snow White And The Huntsman.
All are expected to be blockbuster films and to produce strong aftermarket sales for On Demand cable networks, DVDs, and Redbox rentals if and when the movies are released.
E Online asked the rhetorical question, “So what’s next?” and gave the following answer:
[Kristen Stewart] and [Charlize Theron], of course, will soon bring us Snow White and the Huntsman. Next year, look for Renner and Gemma Arterton in Hansel and Gretel: Witch Hunters. Hailee Steinfeld is attached to a new version of Sleeping Beauty, and Watson has been similarly linked to a re-imagining of Beauty and the Beast. As for Jolie, her own Sleepy Beauty tale, Maleficent, is currently in pre-production.
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