How to Go Green!
The Body Shop 3 minute shower campaign challenge green washing idea?
[Apr. 21]
Mall rats and lady diva shop-a-holics, get ready to plunk down some spending money and dare to bare for 3 minutes or less. That’s right — the Body Shop, who call themselves, “the original ethical beauty brand”, announced its new eco-conscious range of Shower Gels for Earth Lovers and kicked off its Earth Lovers Three-Minute Shower Challenge in 2011. The beauty boutique with a store presence in shopping malls all across the United States hopes the green marketing campaign will raise awareness about water conservation by challenging their eco-friendly consumers to take a shorter shower. And with star celebs like Jennifer Aniston already having opened the dialogue with the press about their 3 minute shower ritual activities to save the planet (inspiring countless green men across the planet to fantasize about her in eco friendly suds), why not? Talk about your positive spin on green washing!