Celebrity Endorsements!
Jennifer Aniston Smart Water video goes viral — too bad product was not green…
[Mar. 11]
Jennifer Aniston has starred in a new ad campaign for Smart Water. The ad hit the internet and quickly became another viral video. So what does Smart Water from Glacéau do? You guessed it. They decided to throw in as many references as they could to viral videos that worked. As a result, they managed to create a Smart Water viral video of their own. But Jennifer Aniston makes it funny, really, mocking other viral videos and the fanaticism that has followed them.
Advertisers are taking a page from the viral video playbook, and it makes sense. If a viral video on YouTube or some other site can generate hundreds of thousands of hits in days (and users have to search for these viral videos), advertisers are itching to figure out what makes viral videos tick. If there is any sort of fromula to it, advertisers easily could make millions (or billions) in a matter of weeks by putting up the right green celebrity like Jennifer Aniston in a viral video ad for a captive audience already glued to the television.
Even though Jennifer Aniston is a green celebrity, bottled water like Smart Water isn’t all green. Environmentalists note the impact that bottled water has on the environment… and that is dark green news for sure, not promoting green product or sustainability.
Gainesville Times reports:
“Bottled water accounts for about 2.7 million tons of plastic every year that’s made from petroleum products, and worldwide it requires about 17 million barrels of oil each year. You could run 1 million cars a year on that,.” said Chris Baskind, publisher of Lighterfootstep.com.
It’s not all gloom and doom, though. Bottled water products like Smart Water come in clear plastic bottles which can be recycled. One of the biggest beneficiaries of recycled clear bottles is carpet manufacturers, which use the recycled plastic to make polyester carpets. That is, if the water bottles get recycled.
What’s more is Smart Water is enhanced with electrolytes without all the added sugar of Gatorade and other enhanced hydration products. And because Smart Water is vaporized before it is turned back into a liquid from, the water retrieved is more pure than that coming from natural spring sources. One guy took a two week challenge just to see the benefits.
One still could argue that Smart Water may lack natural minerals available in clean underground sources of water, but Jennifer Aniston stands by the product personally as well as promotionally.
And a lot of people trust a green celebrity like Jennifer Aniston. If it’s good enough for Aniston, it’s good enough for them. If Jennifer Aniston can get people to drink Smart Water instead of other drink products like sodas, coffees, alcohols, and whatnot, it’s a good thing, right?
Jennifer Aniston already is well known for donating to charities to assist children, cancer patients, women’s rights and more. If the green celebrity can make a few bucks encouraging people to drink a natural resource like water — and Smart Water fits the bill — more power to her.